“With the always-on nature of devices and social networking sites, it is more important than ever that youth and their parents are properly educated on cyber safety,” said Andrew Lee, CEO of ESET North America. “We are on a mission to close the cybersecurity education gap that exists in many households by sharing best practices with parents and their children, so all family members can safely explore and learn online.”
The program follows on success from last year’s efforts, which included a heartfelt public service campaign alerting parents to the grim realities, signs and consequences of cyber-bullying. The quality of the campaign was acknowledged when one of the PSAs received an Emmy® for Director - Short Form from the National Academy of Television Arts & Sciences Pacific Southwest Chapter.
“NBC 7 San Diego is excited to collaborate with the San Diego Police Foundation and ESET again this year, and have a new partner COX, to generate more awareness around cyber safety,” said Richard Kelley, President and General Manager of NBC 7 San Diego. “This visual platform is a great way to maximize outreach to our entire community, ensuring families continue talking about these important issues.”
The third annual CAP campaign will consist of a series of public service announcements on NBC 7 San Diego and cable networks on the COX channel lineup that will direct viewers to SafetyNet, an informative site that houses online safety tips and resources. The campaign is timed to run through National Cybersecurity Awareness Month in October and finish at the end of December 2014.
“The San Diego Police Foundation remains dedicated to protecting all citizens of San Diego online and on the streets of our city,” said Darlene Kanzler, director, SafetyNet program. “The CAP campaign provides awareness as well as resources that parents need to educate themselves and their family on smart cyber choices.”
About ESET
Since 1987, ESET® has been developing record award-winning security software that now helps over 100 million customers to Enjoy Safer Technology. Its broad security product portfolio covers all popular platforms and provides businesses and consumers around the world with the perfect balance of performance and proactive protection. The company has a global sales network covering 180 countries, and regional offices in Bratislava, San Diego, Singapore and Buenos Aires. For more information visit www.eset.com or follow us on LinkedIn, Facebook and Twitter.